"Quick one — who answers your Instagram DMs while your practitioners are mid-treatment? …That pause is why I'm calling."
"Most clinics we look at are losing ten-plus bookings a month to slow replies — and they never see it happen, because the person just books somewhere else. Can I ask you two questions to see if that's you?"
2 · Pain (ask 2–3, then shut up)
✓
"How do new enquiries mostly come in — calls, Insta, WhatsApp?"
"Who replies when the whole team's in treatments?"
▸ listen for: "whoever's free" / "me, in the evening" = the wound
✓
"Honestly — a DM lands 9pm Friday. When does it get answered?"
▸ listen for: past 5 minutes, that lead messaged the next clinic
✓
"How many no-shows last week?"
▸ listen for: every one is £150–£500 gone
✓
"What's a new patient worth to you over a year or two?"
▸ listen for: get THEM to say £1k+ — it prices the fix for us
3 · Outcome pitch (20 sec, only after the pain)
"So here's what we do. We build you a front-of-house that never sleeps — every DM, WhatsApp and missed call answered in your clinic's voice inside a minute, day or night, and it books the consultation straight into your diary. Anything medical gets flagged to a human — it never guesses. Clinics don't buy it for the tech; they buy it because the 9pm Friday enquiry becomes a Tuesday appointment instead of someone else's patient."
4 · Close (the only thing you close = the 15-min demo)
PRIMARY · MYSTERY-SHOP AUDIT (FREE)
"Easiest way to see if this is real: we mystery-shop your clinic this week — DM, WhatsApp, a missed call — and time exactly how long a new patient waits. Then I'll show you the same enquiry answered by your AI in under a minute, side by side. Fifteen minutes on a video call. If the gap doesn't shock you, we part friends. What's your diary like Thursday?"
FALLBACK
"Who's the right person to sit on that 15 minutes — you, or you and the clinic manager?"
IF THEY PUSH ON PRICE
"A few hundred to set up and a monthly — but the audit tells us both if it's worth talking numbers."
Referral (end every friendly call)
"Even if it's not for you — know another clinic owner drowning in DMs? We pay 10% of the monthly, every month, for life, on anything they take. That's an income, not a voucher."
Objections — tap to open
Price card (guide — George confirms)
Setup / build
£500–£2,000
Monthly
£119/mo
One recovered booking
£150–£500 + £1k lifetime
Give on setup (phase it). NEVER on the £119 monthly.
Log this dial
afullerlifeai · internal tool · protect the monthly